Customer Spotlight
Jan 13, 2025
In today's spotlight…
Vybes, a fast-growing beverage company known for its magnesium-based energy drinks, has established itself as a leader in providing healthier alternatives for consumers seeking an afternoon energy boost. Widely distributed across grocery and convenience stores in California, Vybes encountered significant logistical challenges that threatened its growth. High freight costs and unreliable shipping solutions persisted until Vybes partnered with Oway, a rideshare freight marketplace designed to optimize less-than-truckload (LTL) shipping.
Oway’s innovative platform addresses inefficiencies in the trucking industry by leveraging machine learning to fill unused truck space. This approach not only reduces shipping costs but also promotes sustainability. For Vybes, Oway’s logistics solution was a game-changer, enabling cost-effective and reliable shipping while preparing the company for further expansion.
The Supply Chain Challenge
No matter where your business is at—whether you’re just getting started or running a national brand—dealing with your supply chain can feel like a never-ending headache. Just ask Jonathan:
"One of the biggest cost drivers in my business is actually getting my product to the distributor. Because I’m shipping all over the country, it can be very expensive.."*
Here’s the deal: first-mile shippers like distributors and manufacturers are the VIPs of your supply chain. Major carriers know this, so they slap on sky-high costs for every shipment. Oh, and don’t forget the “surprise” fees for things like liftgates or reclassifications. These are common and carriers add extra because they know you will pay for it.
That’s where Oway comes in. We pick up those annoying extra fees and make sure your shipments get where they need to go—on time and hassle-free. Oh, and did we mention we can save you up to 50% on freight costs compared to the big-name carriers? Reliable transport, no missed shipments, and a smaller bill? It’s a win-win-win.
Oway
Vybes turned to Oway for a logistics solution tailored to small businesses. Oway’s platform optimizes LTL shipping by coordinating unused truck space(that would otherwise go wasted) to deliver cost savings, speed, and reliability. Through its focus on rideshare freight, Oway provided Vybes with transformative benefits:
Freight Cost Savings: Oway’s freight marketplace delivered substantial savings. “You guys have kind of come in and found this really great niche for Vybes,” Jonathan shared. “When I first started working with you guys, I wasn’t sure if that meant the quality would suffer… But overall, it’s been just as good as Echo [our traditional carrier], and you’re actually saving me money” saving as much as 63%.
Increased Efficiency and Reliability: Oway’s streamlined processes ensured faster and more dependable deliveries. Jonathan noted, “Cost is a big part of [freight shipping], but so is getting it picked up on time and getting it delivered on time. You guys are winning on all those.”
User-Friendly Integration: Oway’s intuitive freight tracking and order placement systems enabled Vybes to seamlessly integrate the platform into its operations. Jonathan remarked, “Your software is super easy to use. It’s very intuitive… And it reminds the customer you’re always saving them money, which is really important.”
Results That Speak for Themselves
The partnership between Vybes and Oway has delivered impressive results:
Cost Reductions: Oway helped Vybes save up to 63% on shipping costs, allowing the company to reinvest these savings into growth. “Last year, I paid $400,000 in freight. If I could save 20%, that’s $80,000. That’s a full-time salary!” said Jonathan.
Faster Deliveries: Oway’s rideshare freight model ensured that products reached distributors more quickly, which was essential for Vybes’ cash flow. Jonathan emphasized, “If you can get deliveries made faster, the clock starts ticking faster.”
Sustainability Gains: By optimizing truck space and reducing emissions, Oway’s eco-friendly shipping approach aligned with modern sustainability goals. Emissions reductions of up to 35% compared to traditional LTL freight made Oway a responsible logistics partner.
What Sets Oway Apart
Jonathan attributes Vybes’ success with Oway to the platform’s tech-driven focus and commitment to small business needs. “I saw you were a tech-focused company. My background’s in tech, so immediately I knew you guys were young and innovative. You proved your value very quickly,” he said.
Oway’s expertise in mid-mile to long-distance shipping, especially across Southern California & Nevada has also been instrumental in helping Vybes dominate its local regional market while building momentum for national expansion. “I really hope you guys continue to grow and expand. I’d love to use you for more markets,” Jonathan added.
Oway's Rideshare Experience
Jonathan says Vybes’ success with Oway comes down to our tech-savvy approach and small-business focus. “I could tell right away you guys were a tech-first company. My background’s in tech, so I knew you were innovative. You proved your value super fast,” he said.
We get it—business owners like Jonathan don’t want to spend their days coordinating shipments. You’ve got bigger things to focus on, like making your product even better. That’s why we built a platform that’s simple, flexible, and hassle-free. Oway’s easy-to-use freight tracking and order placement tools made it a no-brainer for Vybes to integrate into their operations.
As Jonathan put it, “Your software is super easy to use. It’s very intuitive… Plus, it keeps reminding the customer you’re saving them money, which is huge.”
Here’s what sets Oway apart:
Clear, upfront pricing (no sneaky fees)
No long-term contracts tying you down
A web platform so easy it takes less than 2 minutes to book a shipment
We take care of shipping so you can get back to what really matters—growing your business.
Looking Ahead
As Vybes continues to grow and introduce innovative product lines, such as its magnesium-based energy drinks, Oway remains a vital partner in its logistics strategy. “Oway has saved us a lot of money, improved our efficiency, and allowed us to focus on what we do best: creating great products. I’m excited to grow together,” Jonathan concluded.
Oway’s emphasis on leveraging technology to create a customer-centric logistics platform positions it as a game-changer for small businesses like Vybes. Together, they are shaping a more efficient, sustainable future for freight shipping.
Expanding our Partnership with Vybes
With Vybes expanding and rolling out innovative products like their magnesium-based energy drinks, Oway continues to be a key partner in their logistics strategy. Jonathan shares “Oway has saved us a ton of money, made us more efficient, and let us focus on what we do best: creating great products. I’m excited to grow together.”
As Vybes grows, Oway is right there with them. Expanding our rideshare model into new territories is one of the biggest opportunities we’re looking forward to with partners like Vybes. Jonathan put it best: *“I really hope you guys keep growing and expanding. I’d love to use you in more markets.”*
Partnerships like Vybes are what keep Oway grounded in its mission. We’re committed to providing a cost-saving, sustainable, reliable, and tech-driven platform that helps all of our partners—big or small—thrive.
Learn More
From significant cost savings to eco-friendly shipping, Oway offers solutions tailored to your logistics needs. Discover how Oway’s freight services can transform your business.
