The Logistics Challenge
Logistics and shipping are the unsung heroes of customer retention in the fiercely competitive lighting industry. Even a single damaged or delayed shipment can drive customers toward competitors. Madhara from Euri Lighting noted that prior to working with Oway, logistics complexities were a persistent source of frustration:
"Every month we had at least one or two insurance claims with traditional carriers like FedEx, XPO, Custom, and Central Transport due to damaged shipments.”
Traditional carriers' reliance on warehouse hubs compounded these issues, resulting in frequent improper handling of delicate lighting products and an increased risk of damage. These inefficiencies not only raised costs but also risked losing some of their most important customers in an industry where reliability directly influences customer retention.
Oway - The Best Way to Ship LTL
Recognizing these challenges, Euri Lighting turned to Oway's rideshare freight marketplace, uniquely designed to optimize unused truck space and streamline logistics through machine learning-driven routing. With Oway, Euri Lighting quickly experienced transformative benefits:
Freight Cost Savings
Oway significantly lowered Euri Lighting’s shipping expenses, reducing costs by up to 53% compared to their previous contracted LTL carriers. Oway consistently saves them up to hundreds of dollars per shipment compared to other major carriers, and with no required contracts or subscriptions, partnering with Oway was effortless from day one.
Efficiency Gains
Oway’s simplified quoting platform dramatically streamlined Euri Lighting’s shipping processes. While traditional carriers required extensive shipment details like freight class and dimensions, Oway streamlined this to only four inputs—pickup and drop-off ZIP code, number of pallets, and total weight—cutting quoting time down to just seconds. Given Euri Lighting’s volume, this meant hours saved every week.
Unmatched Reliability
Remarkably, after over 4,000 shipments, including about 200 shipments specifically for Euri Lighting, Oway maintained a flawless record with zero insurance claims. Madhara shared, "Since switching to Oway, we haven’t had a single claim for damaged or missing products” which has had a monumental impact given they’ve experienced damaged or missing products with 100% of their other carriers.
Same-Day Delivery Capability
With Oway's rideshare freight model, we're uniquely able to offer affordable same-day delivery—a service that traditional carriers typically can't provide without a significant markup. On multiple occasions, Euri Lighting needed urgent same-day deliveries for some of their biggest customers spanning close to 100 miles. Each time, we successfully completed these deliveries within just a few hours and at about 20% of what other carriers quoted.
Fragile Freight Protection
Lighting products, inherently fragile due to glass and intricate components, are highly susceptible to damage under traditional warehousing and handling practices. Oway eliminates these risks by using trucks as "mini-warehouses," minimizing handling, and directly routing shipments from pickup to delivery. Madhara confirmed some of their customers exclusively request Oway to handle their deliveries due to our reliability, timeliness, consistency, and unbeatable rates.
Responsive Customer Service: Oway prioritizes commitment to responsive and personalized customer service further enhanced Euri Lighting’s experience. Madhara notes that for other carriers getting support could take hours - but Oway consistently responds within minutes. Additionally, she noted the benefits of working with the same dedicated team members that has helped further our trust and reliability.
Results That Speak Volumes
Since partnering with Oway, Euri Lighting has achieved:
Up to 53% reduction in freight costs.
Hours saved weekly through streamlined quoting and scheduling.
Zero insurance claims across ~200 shipments.
Reliable and affordable same-day deliveries.
Enhanced customer satisfaction leading to improved customer retention.
What Sets Oway Apart
Madhara credits Euri Lighting’s logistics turnaround to Oway’s innovative rideshare freight model, technology-driven efficiency, and unwavering commitment to customer care:
“Oway now runs 100% of our shipments in California.”
Looking Ahead
As Euri Lighting continues its growth trajectory, Oway remains an integral partner in their logistics strategy.
Oway’s technology-focused, customer-centric approach continues to redefine freight logistics, helping industry leaders like Euri Lighting achieve efficiency, reliability, and unparalleled customer satisfaction.
